Traditional retailers excel in providing excellent customer service. They can concentrate on the diverse needs of a large group of customers at a specific time, responding to all of their inquiries and making tailored recommendations until the customers are satisfied and it is easy for them to make a purchase.
On the other hand, online e-commerce retailers are easier to access than physical ones. They have no limit to the number of people they can manage at any given time, and what’s most exciting about it is that they may be anywhere in the world as long as they have a strong internet connection. Livestream shopping successfully combines the two, enabling digital stores to reach a big online audience while yet providing individualized customer service.
What is Livestream Shopping?
Have you ever watched a home shopping network like QVC? The way they work is quite similar to Livestream shopping. A product that viewers can purchase during the broadcast is displayed by the presenter.
There are more ways than Livestream shopping enhances the standard home shopping experience.
It’s obvious that Livestream shopping is more interactive than traditional home shopping channels because viewers may interact with one another through polls, comments, and likes in addition to calling in. Anyone watching the stream, for instance, has the ability to enquire about the item or request that the host presents the items from a different angle.
Additionally, clients can participate in Livestream shopping from any place, such as a coffee shop or a bus stop, rather than having to spend all of their time in front of a screen.
Is Livestream shopping the only practical substitute for online retail?
Livestream shopping blends two-way communication with live video content and gives users the choice to buy or save featured products without ever leaving the platform. The benefits of Livestream purchasing for shops include shorter decision times, greater consumer interaction, and bigger sales. Livestream shopping enables merchants to forge closer ties with customers due to the immediate nature of the interactions, which boosts sales and wallet share. Because technology enables communication between people on opposite sides of the world, live streaming is becoming more and more common in the business sector.
But there are other ways to buy items via e-commerce than Livestream shopping. If that were the case, large monopolies like Amazon and Flipkart wouldn’t have endured all these years.
In addition, several businesses are actually using this Livestream shopping method for improved sales and simple promotion. And the sale of e-commerce goods has proven to be a huge success.
How can Livestream shopping benefit your business?
Product demos
Sometimes consumers don’t fully appreciate a product’s utility until they utilize it. Many of the dropshipping products that are offered on internet marketplaces end up doing that. Few people purchase them. Because online items are rarely shown in use, the majority of individuals are unaware of their full value. Store owners can advertise their goods to numerous people simultaneously while sitting at their desks by using live videos. Even viewers who aren’t even interested in buying these things can see them being advertised. Through their live streaming, Koozie rocket, for instance, was able to sell users a year’s worth of supply. Nobody was
interested in purchasing Koozie rockets before the video. They believed it to be worthless.
Product launch
Live videos are an excellent way to launch new products onto the market, much like product demonstrations. Consider that you now offer a collection of gowns inspired by the tropics. How will you spread the word about it? Make a live video, then circulate it among your friends. If
they have access to the live video, more individuals will be interested in seeing your product line.
Online tutorials
Promoting how-to tutorial videos is another strategy to increase sales using social media live broadcasts. Consider that you host a webinar for store owners on e-commerce hosting. In addition to learning about the subject, your audience will have the chance to query the experts directly. Similar to this, a store owner can begin a comprehensive series of tutorials outlining the advantages of a product they sell. This will eventually result in increased sales by increasing awareness of its users. Dozens of YouTube channels are currently using live tutorials to advertise their goods.
Brand-building activities
Using live videos is another excellent technique to develop and enhance the brand’s reputation. Many online customers are hesitant to make purchases from new e-commerce sites. However, they begin to gain their trust when they can communicate with them directly through email and
social media. Live videos speed up this entire process of altering customers’ perceptions of new
establishments. Local charities should take advantage of it because people will be able to see and hear about their activities through video streaming.
Conclusion
As you can see, there are more than sufficient reasons to try Livestreaming in your business to accelerate revenue. Though there are ample prominent reasons to use Livestream shopping for the sale of products, it is not the only way to boost your business.
